Sunday, July 22, 2007

Values-Driven Business

Values-Driven Business is a little book written by Ben Cohen and Mal Warwick about how to run a for-profit business without sacrificing compassion for people and communities for the pursuit of profits. The book doesn't go into any detail on standard business management techniques, or how to actually generate a profit (although it does offer the unsupported correlation that given two equal businesses, the values-driven one would be more successful than the non-values driven one). The name of the book is a bit of a misnomer, since it seems like most businesses have some set of values, albeit values that don't play nicely with those of the authors. For managers that want to lessen their companies' negative environmental impact, or boost morale, there are some useful checklists and case studies. Those checklists boil down to treat people fairly, ask for and listen to their input, and look for green suppliers and processes to minimize waste.

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